--- title: blog | Yiuwin Tsang --- [Skip to content](https://blog.hellodisruptive.com/author/yiuwin-tsang#main-content) [![](https://blog.hellodisruptive.com/hs-fs/hubfs/DT%20logo%202022-1.png?width=200&height=62&name=DT%20logo%202022-1.png)](https://www.hellodisruptive.com) - [Disruptive blogs](https://blog.hellodisruptive.com/) - [Free resources](https://resources.hellodisruptive.com/guides) - [Main site](https://www.hellodisruptive.com/) Open main navigation Close main navigation - [Disruptive blogs](https://blog.hellodisruptive.com/) - [Free resources](https://resources.hellodisruptive.com/guides) - [Main site](https://www.hellodisruptive.com/) - [Contact us](https://blog.hellodisruptive.com/author/yiuwin-tsang#contact) [Contact us](https://blog.hellodisruptive.com/author/yiuwin-tsang#contact) # Disruptive Blog ## [7 ways to bring a little more humanity into your business](https://blog.hellodisruptive.com/7-ways-to-bring-a-little-more-humanity-into-your-business) As more of our business interactions become automated, or powered by AI, it’s worth remembering that... [Read more](https://blog.hellodisruptive.com/7-ways-to-bring-a-little-more-humanity-into-your-business) ## [AI debt: The hidden cost of making marketing faster](https://blog.hellodisruptive.com/ai-debt-the-hidden-cost-of-making-marketing-faster) We’ve talked before about operational debt: the small workarounds, shortcuts and compromises that se... [Read more](https://blog.hellodisruptive.com/ai-debt-the-hidden-cost-of-making-marketing-faster) ## [What should ‘normal’ look like for modern marketing?](https://blog.hellodisruptive.com/what-should-normal-look-like-for-modern-marketing) There is something quite satisfying about the end of summer. Not necessarily because the summer holi... [Read more](https://blog.hellodisruptive.com/what-should-normal-look-like-for-modern-marketing) ## [Planning for Q4 - The September conversation](https://blog.hellodisruptive.com/planning-for-q4-the-september-conversation) August showed you what your business looks like when key people aren't there pushing deals forward. ... [Read more](https://blog.hellodisruptive.com/planning-for-q4-the-september-conversation) ## [August reveals what your business really depends on](https://blog.hellodisruptive.com/august-reveals-what-your-business-really-depends-on) August is an interesting moment in the year. Many people are on well-deserved holidays including you... [Read more](https://blog.hellodisruptive.com/august-reveals-what-your-business-really-depends-on) ## [A two-minute CRM adoption test worth trying with your team](https://blog.hellodisruptive.com/a-two-minute-crm-adoption-test-worth-trying-with-your-team) Here's a test that takes about two minutes to run and tends to reveal more about your CRM adoption t... [Read more](https://blog.hellodisruptive.com/a-two-minute-crm-adoption-test-worth-trying-with-your-team) ## [Evolution or drift: how to tell if your business has changed on purpose](https://blog.hellodisruptive.com/evolution-or-drift-how-to-tell-if-your-business-has-changed-on-purpose) Most businesses can point to the moment they set their North Star metric, or agreed a Big Audacious ... [Read more](https://blog.hellodisruptive.com/evolution-or-drift-how-to-tell-if-your-business-has-changed-on-purpose) ## [What the AI-driven customer journey means for B2B marketing](https://blog.hellodisruptive.com/what-the-ai-driven-customer-journey-means-for-b2b-marketing) One of the quietest changes in modern marketing is that the beginning of the customer journey has be... [Read more](https://blog.hellodisruptive.com/what-the-ai-driven-customer-journey-means-for-b2b-marketing) ## [Modern marketing architecture: How marketing systems create predictable growth](https://blog.hellodisruptive.com/modern-marketing-architecture-how-marketing-systems-create-predictable-growth) Something interesting has happened to marketing over the past few years. [Read more](https://blog.hellodisruptive.com/modern-marketing-architecture-how-marketing-systems-create-predictable-growth) ## [HubSpot starter vs professional - the real breakpoints for growing teams](https://blog.hellodisruptive.com/hubspot-starter-vs-professional-the-real-breakpoints-for-growing-teams) For many growing businesses, the jump from HubSpot Starter to Professional feels abrupt and expensiv... [Read more](https://blog.hellodisruptive.com/hubspot-starter-vs-professional-the-real-breakpoints-for-growing-teams) ## [Why your HubSpot reporting doesn’t match your revenue](https://blog.hellodisruptive.com/why-your-hubspot-reporting-doesnt-match-your-revenue) HubSpot reporting frequently diverges from finance data. This creates frustration, mistrust and tens... [Read more](https://blog.hellodisruptive.com/why-your-hubspot-reporting-doesnt-match-your-revenue) ## [One business, too many versions of the truth](https://blog.hellodisruptive.com/one-business-too-many-versions-of-the-truth) No business wakes up one morning and thinks, “You know what we need? Six different versions of the s... [Read more](https://blog.hellodisruptive.com/one-business-too-many-versions-of-the-truth) ## [Don’t lose sight of the plan](https://blog.hellodisruptive.com/dont-lose-sight-of-the-plan) The start of a new year often brings a welcome pause. The Christmas period offers many teams a chanc... [Read more](https://blog.hellodisruptive.com/dont-lose-sight-of-the-plan) ## [The overlooked power of reactivation: Why ‘old’ leads and existing customers are your best asset](https://blog.hellodisruptive.com/the-overlooked-power-of-reactivation-why-old-leads-and-existing-customers-are-your-best-asset) We’ve covered this topic before, but because it’s so important, we’re going again… [Read more](https://blog.hellodisruptive.com/the-overlooked-power-of-reactivation-why-old-leads-and-existing-customers-are-your-best-asset) ## [How smarter segmentation turns your email list into a business development engine](https://blog.hellodisruptive.com/how-smarter-segmentation-turns-your-email-list-into-a-business-development-engine) Most businesses treat email as a broadcast channel. A newsletter goes out, people open it or they do... [Read more](https://blog.hellodisruptive.com/how-smarter-segmentation-turns-your-email-list-into-a-business-development-engine) ## [Preparing your CRM for 2026: Why the time to act is now](https://blog.hellodisruptive.com/preparing-your-crm-for-2026-why-the-time-to-act-is-now) Imagine it: the calendar flips to 2026 and your CRM is… well, exactly as it was in 2024! The thing i... [Read more](https://blog.hellodisruptive.com/preparing-your-crm-for-2026-why-the-time-to-act-is-now) ## [The dos and don’ts of cold email outbound](https://blog.hellodisruptive.com/the-dos-and-donts-of-cold-email-outbound) Cold email has been declared dead more times than the fax machine. Yet, somehow, it keeps finding it... [Read more](https://blog.hellodisruptive.com/the-dos-and-donts-of-cold-email-outbound) ## [What most businesses miss about growth](https://blog.hellodisruptive.com/what-most-businesses-miss-about-growth) Most growth plans start with a shopping list: new hires, new software, new marketing campaigns. [Read more](https://blog.hellodisruptive.com/what-most-businesses-miss-about-growth) ## [From implementation to impact: Measuring ROI from your HubSpot setup](https://blog.hellodisruptive.com/from-implementation-to-impact-measuring-roi-from-your-hubspot-setup) You’ve implemented HubSpot. The dashboards are live, workflows are running, and your CRM is finally ... [Read more](https://blog.hellodisruptive.com/from-implementation-to-impact-measuring-roi-from-your-hubspot-setup) ## [How simple automation can transform your B2B operations](https://blog.hellodisruptive.com/how-simple-automation-can-transform-your-b2b-operations) In today’s fast-moving business world, small efficiency gains can unlock major results. While “autom... [Read more](https://blog.hellodisruptive.com/how-simple-automation-can-transform-your-b2b-operations) ## [You don’t need more leads - Re-engagement is the real growth hack](https://blog.hellodisruptive.com/you-dont-need-more-leads-re-engagement-is-the-real-growth-hack) Growth doesn’t always come from chasing new leads. Sometimes, it’s already sitting in your CRM, wait... [Read more](https://blog.hellodisruptive.com/you-dont-need-more-leads-re-engagement-is-the-real-growth-hack) ## [The revenge of boring: Why consistency is the next differentiator in B2B marketing](https://blog.hellodisruptive.com/the-revenge-of-boring-why-consistency-is-the-next-differentiator-in-b2b-marketing) Every week, your inbox is filled with flashy campaigns, attention-grabbing subject lines, and promis... [Read more](https://blog.hellodisruptive.com/the-revenge-of-boring-why-consistency-is-the-next-differentiator-in-b2b-marketing) ## [The ethical algorithm: Designing workflows that don’t manipulate](https://blog.hellodisruptive.com/the-ethical-algorithm-designing-workflows-that-dont-manipulate) You know that feeling when you look at something online once - a new gadget, a pair of shoes, an art... [Read more](https://blog.hellodisruptive.com/the-ethical-algorithm-designing-workflows-that-dont-manipulate) ## [Unleashing the hybrid potential: Why disruptive marketers must embrace the AI‑human continuum](https://blog.hellodisruptive.com/unleashing-the-hybrid-potential-why-disruptive-marketers-must-embrace-the-ai-human-continuum) In today’s hyper‑competitive landscape, enterprises are racing to infuse artificial intelligence int... [Read more](https://blog.hellodisruptive.com/unleashing-the-hybrid-potential-why-disruptive-marketers-must-embrace-the-ai-human-continuum) First Prev [1](https://blog.hellodisruptive.com/author/yiuwin-tsang) [2](https://blog.hellodisruptive.com/author/yiuwin-tsang/page/2) [Next](https://blog.hellodisruptive.com/author/yiuwin-tsang/page/2) [Last](https://blog.hellodisruptive.com/author/yiuwin-tsang/page/2) ## We love to talk. Want to chat revops, marketing, sales, automations, HubSpot or whether it's cream or jam first? 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