How to write a great proposal and still make it to the beach
There’s a particular kind of chaos that comes with working through the summer holidays. You’re fielding client calls, keeping kids entertained, and trying to carve out focused time when the house is anything but quiet.
Normally, writing a new business proposal in that setting would be stressful. You take the call, jot down notes, hope you captured the important parts, and then spend hours trying to turn all of that into something that sounds clear, strategic and worth reading.
However, sometimes the old ways are not the best ways of doing something. We now have a myriad of tools at our fingertips, so it was time to try something different. Especially as the beach was calling to me on a sunny Friday afternoon.
“You don’t realise how inefficient the old way is until the new way makes it obvious.”
So, after the call, I ran the transcript through an AI tool we’ve been testing, dropped it into a proposal framework we’d already built, and ten minutes later I had a draft. Not a placeholder or a templated filler, but a structured, relevant proposal that actually reflected what was discussed on the call.
Yes, it was fast, but that’s not really the point. The real value was accuracy. The AI didn’t just save time, it removed the usual friction. It anchored the response in the client’s own words and priorities. It gave me something solid to work from, so I could focus on sharpening the message, not just assembling it.
“It wasn’t just faster, it was better.”
That’s where this technology is genuinely useful. Not in replacing people, but in clearing the path for better work. It gives you a head start. It gives you back time. And sometimes, it gives you enough space in the day to take your kids to the sea.
“AI didn’t do the work for me, it gave me the space to do it properly.”
AI doesn’t have to be futuristic or complicated to be valuable. It just has to reduce the drag on your time, your thinking and your ability to respond when the moment’s right. And when you’re working with clients or future clients, that’s everything.
Do you want to work smarter?
At Disruptive Thinking, we help businesses unlock better thinking and more value where it really counts. We help design solutions that reduce friction and give your team back the headspace to focus on what matters. If you're ready to stop doing things the hard way, let's have a quick chat. Email me at yiuwin@hellodisruptive.com
